Hermes Creative Awards, 2019 Gold Winner, Print Media Design - Packaging
Photos by Josh Bachman
Fabian's Fuego Hot Sauce and Signature Hot Sauce are a celebration of Fabian Garcia, a professor of Horticulture at New Mexico State University from 1906-1945. This hot sauce is made from chiles that originate from the New Mexico No. 9 chile, which Fabian Garcia developed in 1921.
To celebrate his achievement and the era in which he worked, the Signature Hot Sauce label is designed with an Art Deco influence, featuring a sketch of chile peppers by Fabian Garcia himself and his portrait, framed in metallic gold on a regal crimson background.
Fabian's Fuego Hot Sauce is designed with a more modern era in mind, in order to connect past to present. Decades later, Fabian Garcia's chile pepper development continues to be relevant. While taking influence from New Mexico State University's brand style, this design features Garcia's chile pepper sketch and a minimalistic approach.
